Today a lot of people are talking about Product Growth and there are tons of open positions for Product Growth (growth hackers) managers. I am trying to understand what is exactly this position about.
From my understanding, this is a new name for a marketing manager with a little bit more authority. I see that the PG role can be involved in the development and product strategy than a traditional marketing manager.
Do you think it is just a cool name for a marketing role or something bigger than this?