In an engineering career, there are specific specializations like backend, frontend, mobile, data, DevOps, etc. Also, there are tons of technologies inside all of them. Backend: Java, PHP, Python… the list is endless.
In Product management it is different. There is an opinion that an experienced product manager could work with any domain area. But for some PMs keeping the same DA is important for the career. And sometimes transition between areas is not easy.
I think B2B and B2C product management processed are completely different. In B2C you focus on metrics and data analysis, on B2B you focus on the customer and conducting user interviews.
Did you have transitions between
Enterprise product to
Adtech? Will be happy to hear some experience.